Mark your calendar for National Plan for Vacation Day on Jan. 31 when Americans are encouraged to plan vacation days for the rest of the year. According to Project: Time Off, the promoter of National…
Read MoreThe Convention & Visitors Bureau is offering a training seminar for its partners from 9:30 a.m.-3 p.m. Jan. 5 in the Bill Foster North and South rooms at the Springfield Area Chamber of Commerce…
Read MoreThe Discover SGF program continues to expand with the addition of the 10th video in the series. The most recent video, produced in cooperation with the Division of Diversity & Inclusion at Missouri…
Read MorePrior to launching a new branding campaign in 2014, H2R Market Research conducted a baseline Brand Perception Study for the Springfield area. The purpose of the follow-up research was to provide the…
Read MoreThe Missouri Division of Tourism recently released a research study called Tourism Advertising Halo Effect conducted by Longwoods International. Tourism marketers have long understood the value of…
Read MoreThe CVB’s Marketing Plan for 2016/17 is now available and here are the Action Plans for those who want to see what we have planned to market the city as a travel destination this fiscal year…
Read MoreThe Missouri Division of Tourism is again offering subsidized international marketing opportunities through the nation's destination marketing organization, Brand USA, in conjunction with Miles Media…
Read MoreThe CVB, in partnership with Springfield-Branson National Airport, conducted a “One Jet Jaunts” marketing campaign including hosting a trip of influential bloggers, public relations activities, social…
Read MoreThe Attractions Council has been an important part of Springfield's tourism industry for many years. Unfortunately, the last year or so we've seen declining attendance and participation. We understand…
Read MoreDuring National Travel & Tourism week, the Convention & Visitors Bureau announced its Discover SGF program continues growing with the addition of five new videos, making a total of nine videos in the…
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