The Smith Travel Research Report shows the average daily rate for Springfield hotels is continuing its upward trend. Year-to-date through September, the ADR was $102.56, up 3.7% over last year.
In the first quarter of FY 23/24, beginning July 1, the CVB hosted 38 group events with more than 50,000 attendees and nearly 18,000 room nights at area hotels. The economic impact was $7.95 million. In the second quarter, 34 groups are on the calendar with 40,800 attendees, 14,100 room nights, and $6.15 million in economic impact.
Visitor Information Center
The number of people dropping in at the Route 66 Springfield Visitor Center is up compared to last year. From July 1 through Sept. 30, foot traffic was 3,285, a 14 percent increase over last year. That includes 476 travelers from 30 countries.