About Us

Nice to Meet You

The Springfield Convention & Visitors Bureau was formed in 1979 as the hospitality arm of the Chamber of Commerce. The Bureau was incorporated independently as a not-for-profit corporation under the laws of the State of Missouri in 1989. The CVB is a marketing and service organization which contracts annually with the City of Springfield to promote economic development through travel and tourism.

The Bureau Is:

  • A non-profit, 501 (c) 6 organization
  • Committed to promoting and elevating Springfield’s status for conventions, meetings, tour groups, sporting events and leisure travel
  • Directed by a volunteer board comprised of 15 civic and business leaders
  • Supported by a full-time staff of 19, part-time staff of three and nearly 100 volunteers.

Mission Statement

Enhance the community’s vitality through tourism.

Vision Statement

To be the only Springfield you’ll ever need to visit.

Strategic Objectives

  • To be an economic driver for the community
  • To have Springfield recognized as a premier travel destination
  • To be an industry leader
  • To be the organization of choice for stakeholders
  • To increase funding for the organization’s promotion of Springfield
  • To take a leadership role in creating regional collaboration

Core Purpose Statement

Improving the economic vitality of our community by asking others to visit, explore, and enjoy the many things we enjoy daily.

CVB Connections

Click to view PDF presentations from our October 2022 CVB Connections seminar.

Marketing Overview
Website and Social Media
Partner Development
Group Sales
Public Relations