The CVB is conducting a fall advertising campaign designed to encourage travel to Springfield and emphasizing safety measures visitors should take to remain healthy.

The theme of the campaign is "Give Yourself a Weekend" and shows people safely participating in activities to assist in normalizing wearing a mask to prevent virus spread.

The multi-channel campaign began Sept. 1 and runs through Nov. 15. It is funded by a Show-Me Strong Grant from the Missouri Division of Tourism made available by CARES Act funding.

Here's one of the ads: