H2R Market Research
News of COVID-19 cases surging across the U.S. appears to have dampened consumer travel intentions. This wave of research reveals a decidedly less adventurous traveling public. Consumers are far less likely to feel safe traveling outside of their community compared to early June (-17 points).
The travel industry is in uncharted waters. A sector famed for its resilience in the face of many global crises over the years has, in truth, never faced a crisis as extraordinary as this.
Arrivalist’s Daily Travel Index measures consumer road trips of 50 miles or more in all 50 U.S. states. The data is drawn from a panel of GPS signals representing road trips taken by car. The insights have been prepared to help travel marketers and other industry professionals gauge fluctuations in drive market trips in any of the 50 U.S. states.