Registration is underway for the 2017 Missouri Governor's Conference on Tourism set for Sept. 26-28 in Branson.

The agenda features sessions on marketing, branding, research and product development, plus a keynote address from renowned journalist Peter Greenberg, the travel editor for CBS News.

Also, there are opportunities to network with peers and businesses that specialize in helping destinations and attractions succeed in the competitive tourism marketplace.

A highlight of the event is the annual Missouri Tourism Awards Banquet on Sept. 27.

And don’t miss the chance to play golf at Top of the Rock! The annual golf tournament for tourism industry partners returns this year at one of the premier courses in Missouri. Play begins at 1:30 p.m. Sept. 26.

Book your room by Sept. 8 to lock in the conference rate of $109 at the Branson Hilton Convention Center. Use code MOTRAV to access the room block. The conference rate is available from Sept. 22 - Oct. 1.