SPRINGFIELD, MO— Visit Springfield, MO, the organization dedicated to promoting Springfield, MO, as a visitor destination, is proud to celebrate February 19, 2025, as Destination Professionals Day to honor the people and organizations that drive tourism, economic growth and community vitality worldwide.
The date holds special significance: on February 19, 1896, members of the Detroit Chamber of Commerce and the Detroit Manufacturers Club came together at the Cadillac Hotel in Detroit, Michigan, to form the world’s first destination organization, the Detroit Convention and Businessman’s League. With a mission of “hustling for conventions,” this group laid the foundation for an industry that has since grown into a global driver of economic and social progress.
Today, there are more than 10,000 destination organizations around the world representing a broad spectrum of entities, including destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), tourism boards, sports commissions and film offices. These organizations are a cornerstone of the travel and tourism industry, which employs almost 348 million people and was expected to contribute about 10% of global GDP – more than $11 trillion – to the global economy in 2024, according to the World Travel & Tourism Council.
In Springfield, MO, the impact of Visit Springfield and tourism today includes:
- Tourism spending in Greene County has exceeded $1 billion, driving business growth and job creation throughout the community
- With 18,464 people employed in Springfield’s tourism sector, the industry is a key contributor to the local workforce
- Hotel revenue has reached over $138.5 million, underscoring the economic importance of Springfield’s hospitality sector
- In 2024, Springfield hosted 156 groups, drawing a total of 222,000 attendees and providing a significant boost to local hotels, restaurants and venues. Looking ahead, we expect an even greater influx of groups, further strengthening the local economy and tourism sector.
- And more
Why February 19 Matters
Recognizing February 19 as Destination Professionals Day aims to raise awareness by highlighting the vital contributions of destination professionals in enriching community life and driving economic development; celebrate the achievements and recognize the hard work and dedication of destination professionals across all roles and organizations; and inspire future destination leaders by showcasing the diverse and rewarding career opportunities available in the sector to attract the next generation of professionals.
The selection of February 19 as Destination Professionals Day pays homage to the founding of the first destination organization 129 years ago that sparked a global movement that continues to transform destinations like Springfield, MO, into ideal places to visit, live, work, play and invest.
Join Us in Celebrating the Inaugural Destination Professionals Day
Visit Springfield invites our partners and community stakeholders to join in recognizing Destination Professionals Day on February 19, 2025. Share your stories, celebrate your teams and help us shine a spotlight on the incredible work being done to make Springfield, MO, thrive. A social media kit is available here.
Quotes
“Tourism is a vital driver of Springfield’s economy, continuously growing and evolving to strengthen our community," said Mark Hecquet, president and CEO of Visit Springfield. "At the heart of this success is our team of dedicated destination professionals, whose commitment to excellence ensures Springfield remains a premier destination both now and for years to come."
“The city of Springfield is a thriving hub for all types of tourism,” said Councilwoman Callie Carroll. “Not only are we grateful for the people who come to visit our incredible city, but also for the individuals who work hard to make sure Springfield is rich in hospitality and charm.”
About Visit Springfield, Missouri
Visit Springfield, Missouri, is the official destination marketing organization for Greene, Christian and Polk counties in southwest Missouri. Dedicated to boosting the local economy, the organization drives tourism and group business—bringing in leisure travelers, conventions, meetings and sporting events—through innovative marketing initiatives. Visit springfieldmo.org to learn more.
