Hayden Ferguson has joined the staff of the Springfield Convention & Visitors Bureau as a digital advertising specialist.

Ferguson is responsible for advertising sales on the CVB’s digital platforms, including the website, social media, e-newsletters and other interactive media; partner retention efforts; and other sales efforts.

Ferguson, a recent graduate of Missouri State University, has a bachelor's degree in marketing management. Prior to joining the CVB, he was the marketing manager at Ebbets Field Restaurant & Pub.

The CVB is a nonprofit marketing organization dedicated to improving the local economy through growth in travel and tourism. Learn more at www.SpringfieldMO.org or call 417-881-5300 or 800-678-8767.