Registration opens Oct. 11 for "The Ins and Outs of the Amateur Sports Market," a program presented by the Missouri Travel Alliance.

Guest speakers and expert panelists will discuss everything there is to know about working the amateur sports market. Whether you're new to the market or a seasoned professional, there will be something for everyone.

Mark your calendar for the program set for 10 a.m.-3 p.m. Nov. 17 at the Hilton Garden Inn in Columbia.