The Visitors Guide is a 165-page, four-color book filled with information about things to see and do, places to eat and shop, lodging, events, history and more. The bureau also published the “Passport to Family Fun,” a coupon book with more than $250 in discounts available at area hotels, attractions, restaurants and retailers.
The free publications are mailed to people who request information about the city, at conventions and events taking place in Springfield, at the CVB’s two tourist information centers, state information centers and through other outlets.
Information contained within both books also is available online at www.SpringfieldMo.org.
A 2013 Conversion Study conducted by H2R Market Research showed 70 percent of regional travelers surveyed recalled receiving Springfield materials and more than half said those materials had a positive influence on their decision to visit.
To learn more about publications and other marketing programs designed by the CVB to bring visitors to Springfield, call 417-881-5300 or 800-678-8767 or visit http://springfieldmo.org/advertise-with-springfield.