SPRINGFIELD, MO—The Springfield, Missouri, Convention and Visitors Bureau is excited to announce its official rebrand to Visit Springfield, Missouri, which takes effect today, Nov. 22, with a city-wide reveal.
“Our team has worked tirelessly with the community and our partners over the last year to ensure that our rebrand continues to elevate Springfield as a top-tier destination, all while reflecting the positive growth and transformation this city continually experiences,” said Mark Hecquet, president of Visit Springfield, Missouri.
Visit Springfield, Missouri, partnered with Heart+Mind Strategies, which used an insights-driven approach to lay the groundwork for this rebrand. This process included input from community members, visitors and potential visitors through surveys, interviews and focus groups.
"From the moment we decided to rebrand, there has been an excitement around this project, not just from our internal team, but throughout the community as well," said Megan Buchbinder, marketing director for Visit Springfield, Missouri. "We knew that if we got to the heart of why our community loves living here, then we would be able to develop a message and look that would capture us as a community at our core. We know this will be vital to the decisions made by potential visitors to make Springfield and the Ozarks their next vacation."
With these insights in hand, Visit Springfield, Missouri, collaborated with Revel Advertising to bring this vision to life.
"Reimagining this brand went beyond designing a visual identity—it was about authentically capturing the true essence of Springfield, Missouri, in a way that deeply resonates with both visitors and our community," said Chris Jarratt, chief creative officer and partner of Revel Advertising. "By working closely with Visit Springfield, their partners and local stakeholders, we’ve crafted a brand that not only stands out but also celebrates and shares our city’s unique story."
Visit Springfield, Missouri, is honored to serve Springfield, Missouri, and the Ozarks by driving economic growth through innovative tourism efforts and being a trusted resource for visitors and locals alike.
The new Visit Springfield, Missouri, logo is now visible across the community—from banners to social media—and will receive a special reveal at the Mayor’s Tree Lighting Holiday Show this Saturday, Nov. 23, from 6:00 to 8:30 p.m.
About Visit Springfield, Missouri
Visit Springfield, Missouri, is the official destination marketing organization for Greene, Christian and Polk counties in southwest Missouri. Dedicated to boosting the local economy, the bureau drives tourism and group business—bringing in leisure travelers, conventions, meetings, and sporting events—through innovative marketing initiatives. Visit our brand landing page to learn more.
