SPRINGFIELD, MO - Visit Springfield is excited to announce the hiring of Andrea Copeland as the new Vice President of Marketing. With nearly a decade of marketing and creative leadership experience, Copeland is poised to use her passion for Springfield and tourism to drive the city’s tourism marketing efforts to new heights.
Copeland most recently served as the Director of Marketing at Southwest Baptist University, where she led a successful brand refresh, expanded the university’s digital engagement, and guided innovative creative direction across both digital and print platforms.
Prior to her role at SBU, she served as Brand Manager at Girl Scouts of the Missouri Heartland from 2020 to 2022. Her earlier experience includes creative direction, graphic design, and social media strategy roles with Departika, Girl Scouts of the Missouri Heartland, and Midwest Family Broadcasting.
“We are thrilled to welcome Andrea to our team,” said Mark Hecquet, President and CEO of Visit Springfield. “Her unique blend of creativity and strategic thinking will be invaluable as we continue to grow Springfield’s tourism presence and deepen our connection with the community. I’m confident that Andrea’s vision will help take our efforts to the next level.”
Copeland holds a bachelor’s degree in Graphic Design from Evangel University and is currently completing her MBA in Marketing at Southwest Baptist University.
“I care deeply about the Springfield community and the people who call it home,” said Copeland. “What excites me most about this role is the opportunity to enhance Springfield’s vitality through tourism—supporting local businesses, welcoming new visitors, and helping more people discover what makes this city special.”
In her new role, Andrea will lead the marketing team in developing innovative campaigns that showcase Springfield’s rich cultural attractions, unique experiences, and vibrant local businesses. She will also focus on enhancing the city’s tourism experiences and building strategic partnerships to position Springfield as a premier destination for visitors.
About Visit Springfield, Missouri
Visit Springfield, Missouri is the official destination marketing organization for Greene, Christian and Polk counties in southwest Missouri. Dedicated to boosting the local economy, the organization drives tourism and group business—bringing in leisure travelers, conventions, meetings and sporting events—through innovative marketing initiatives. Visit springfieldmo.org to learn more.
