Bass Pro Shops and Cabela’s, iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America’s premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.
“We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts,” said noted conservationist and Bass Pro Shops Founder and CEO Johnny Morris. “As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela’s by creating a ‘best-of-the-best’ experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We’re also deeply motivated by the potential to significantly advance key conservation initiatives.”
Conservation and introducing new audiences to the outdoors is a key focus of Morris. In September, the conservation-minded visionary opened Wonders of Wildlife National Museum and Aquarium, the largest, most immersive fish and wildlife attraction in the world. Located next to Bass Pro Shops Outdoor World in Springfield, Wonders of Wildlife is larger than the Smithsonian Museum of Natural History. With 35,000 live fish, mammals, reptiles, amphibians and birds, the 350,000-square-foot complex is a wonder in and of itself. Wonders of Wildlife is a gift to future generations from Johnny Morris, establishing a significant not-for-profit conservation attraction and education center in the heart of America.