Job Postings

Job Title: Creative Content Coordinator

Location: Springfield, MO

Organization: Visit Springfield

Reports To: Marketing Content Manager

Position Overview:

Visit Springfield is seeking a highly creative, visually driven, and collaborative Creative Content Coordinator to support the organization’s storytelling, tourism promotion, and brand engagement efforts through compelling visual content and creative production.

This role is responsible for developing high-quality graphic design, photography, video, and digital creative assets that support marketing campaigns, social media, website initiatives, visitor engagement, and organizational promotions. The Creative Media Specialist works closely with the Marketing Content Manager to bring Visit Springfield’s brand and storytelling initiatives to life across multiple platforms and audience touchpoints.

The ideal candidate is creative, adaptable, detail-oriented, and passionate about visual storytelling, tourism marketing, digital content creation, and emerging creative trends.

At Visit Springfield, we don’t just promote a place—we create a sense of place. You’ll join a creative, passionate team dedicated to making meaningful connections between our city and the world. If you’re ready to make an impact through graphic design and content creation, we want to hear from you.

Key Responsibilities:

Graphic Design and Creative Production

Design and produce creative assets for digital, print, social media, website, email marketing, advertising campaigns, events, and promotional materials
Maintain brand consistency across all visual communications and marketing initiatives
Develop graphics and creative collateral that support tourism campaigns, visitor engagement, and organizational initiatives
Prepare production-ready files for print vendors, advertising partners, and digital distribution
Support creative needs across the organization with promotional materials, creative requests, and marketing-related needs as assigned

Photography, Video & Visual Storytelling

Capture photography and video content for marketing campaigns, events, attractions, and community initiatives
Assist with creating and editing short-form video and social media content
Support visual storytelling initiatives that highlight Springfield’s tourism experiences, attractions, events, and community identity
Organize and maintain digital photo, video, and creative asset libraries

Social Media & Digital Content Support

Collaborate with the Marketing Content Manager on social media campaigns and content creation
Create visual assets and graphics for social media platforms and digital campaigns
Assist with content gathering and creative execution for digital storytelling initiatives
Support campaign launches and promotional efforts through engaging visual content

Innovation & Creative Trends

Research and explore emerging creative tools, design trends, and content formats
Support the department’s continued evolution in digital storytelling and content creation
Stay informed on emerging creative trends, digital content styles, and evolving social media formats
Collaborate with other Visit Springfield departments to support marketing-related projects, communications, and promotional efforts

Qualifications:

Bachelor’s degree in Bachelor’s degree in Graphic Design, Digital Media, Marketing, or related field preferred
At least 1-3 years of professional experience in digital marketing, marketing coordination, website management, or a related field.
Strong portfolio demonstrating graphic design, visual storytelling, and digital content capabilities
Proficiency in Adobe Creative Suite and other creative design tools
Experience with photography, videography, and short-form video editing preferred
Understanding of social media platforms, digital marketing, and visual content trends
Strong creativity, attention to detail, and organizational skills
Excellent communication and collaboration abilities
Ability to manage multiple creative projects in a fast-paced environment Benefits:
Competitive salary and performance-based incentives.
Comprehensive benefits package, including health, dental, and retirement plans.
Opportunities for professional growth and development.
A vibrant and inclusive work environment in a dynamic community.

Resume Submission

To apply, please send your resume to Andrea Copeland, Vice President of Marketing, at andrea@springfieldmo.org. Visit Springfield is an Equal Opportunity Employer. We encourage candidates of all backgrounds and experiences to apply.

Job Title: Marketing Growth Manager

Location: Springfield, MO

Organization: Visit Springfield

Reports To: Vice President of Marketing & Communications

Position Overview:

Visit Springfield is seeking a forward-thinking, organized, and digitally savvy Marketing Growth Manager to help drive the future of destination marketing for Springfield, Missouri. This role is responsible for supporting the execution and optimization of Visit Springfield’s marketing efforts while helping streamline internal workflows, campaign coordination, and marketing systems.

The Marketing Growth Manager will oversee website management, SEO initiatives, paid media coordination, CRM and email marketing systems, and digital performance tracking while also identifying innovative tools and emerging technologies, including AI-driven marketing solutions, to improve organizational efficiency and marketing effectiveness. This role works closely with the Vice President of Marketing & Communications to help ensure marketing initiatives are organized, optimized, and executed effectively across the department. The ideal candidate is highly organized, collaborative, technically curious, and passionate about marketing, analytics, tourism promotion, and innovation.

Key Responsibilities:

Digital Marketing & Website Management

Oversee the day-to-day management and optimization of Visit Springfield’s websites and digital platforms. Coordinate website updates, enhancements, and vendor communication
Monitor website performance and provide monthly reports
Support SEO strategy and optimization efforts to improve digital visibility and search rankings

Paid Media & Digital Campaign Coordination

Coordinate digital advertising campaigns with agency and media partners
Ensure paid media campaigns launch accurately and on schedule
Monitor campaign pacing and vendor deliverables to ensure alignment with approved budgets and campaign goals
Campaign reporting and performance analysis

CRM, Email Marketing & Analytics

Assist with CRM and email marketing platform management
Monitor digital analytics, campaign performance, and website metrics
Develop reports and dashboards to track marketing performance and engagement

Marketing Technology & Innovation

Identify opportunities to improve efficiency, productivity, and campaign performance through automation and marketing technology solutions
Research and implement emerging trends in AI, digital marketing, SEO, automation, and audience engagement to identify opportunities for growth and efficiency
Support internal education and adoption of AI tools across the organization
Collaborate with the Vice President of Marketing & Communications to evaluate innovative marketing approaches and future-focused digital initiatives

Workflow & Marketing Coordination

Manage incoming marketing requests and coordinate project intake processes
Assist with maintaining campaign timelines, deliverables, and project management
Collaborate closely with internal teams, vendors, and stakeholders to ensure smooth campaign execution
Supervise the Marketing Project Coordinator role

Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred or a related field.
At least 2-5 years of professional experience in digital marketing, marketing coordination, website management, or a related field.
Strong understanding of SEO, website management, digital marketing, and analytics
Familiarity with CRM systems, email marketing platforms, and digital advertising coordination
Knowledge in emerging marketing technologies and AI tools
Proficiency in digital marketing and interest in emerging marketing technologies and AI tools
Exceptional project management abilities, comfortable navigating a fast-paced, creative work environment
Excellent communication and collaboration abilities
Experience working with external vendors and agency partners preferred

Benefits:

Competitive salary and performance-based incentives.
Comprehensive benefits package, including health, dental, and retirement plans.
Opportunities for professional growth and development.
A vibrant and inclusive work environment in a dynamic community.

Resume Submission

Job Title: Visitor Experience Manager

Location: Springfield, MO

Organization: Visit Springfield

Reports To: Vice President of Finance & Administration

Position Overview:

Are you passionate about hospitality, customer service, and creating memorable visitor experiences? Visit Springfield is seeking an energetic and service-driven Visitor Experience Manager to lead operations for the Springfield Route 66 Welcome Center and the Springfield-Branson National Airport Information Center. In this role, you’ll manage and enhance visitor experience programs throughout the city, including two new welcome centers, ensuring every guest receives a warm welcome while discovering all our city has to offer.

At Visit Springfield, we don’t just provide information - we create meaningful connections between visitors and our community. We’re looking for someone who is excited to elevate this role by bringing fresh ideas, creativity, and innovation to the visitor experience. From managing retail operations and visitor services to leading volunteers and enhancing guest engagement, this position offers the opportunity to help shape how travelers experience Springfield while showcasing the hospitality, culture, and spirit of our city.

Key Responsibilities:

Lead the daily operations of the Springfield Route 66 Welcome Center and the Springfield-Branson National Airport Information Center.
Deliver exceptional customer service by welcoming visitors, answering inquiries, and promoting Springfield’s attractions, events, dining, entertainment, and amenities.
Create engaging and inviting visitor experiences that reflect the hospitality and energy of Springfield.
Supervise, schedule, train, and support paid and volunteer visitor experience associates while fostering a positive and collaborative team culture.
Manage Visit Springfield’s volunteer program, including recruitment, communication, scheduling, training, and volunteer hour tracking.
Collaborate with staff and community partners to coordinate programs, events, and volunteer engagement that support tourism initiatives.
Oversee retail and souvenir operations, including inventory management, merchandising, online orders, reporting, and point-of-sale systems.
Ensure visitor centers remain clean, organized, visually appealing, and welcoming to all guests.
Manage inventory and distribution of visitor guides, brochures, and promotional materials across all distribution locations.
Record and analyze visitor data, traffic counts, and reporting metrics to support organizational goals and visitor insights.
Process visitor inquiries and orders received through phone, voicemail, email, and CRM systems in a timely and professional manner.
Coordinate the preparation and mailing of visitor packets, publications, and promotional materials.
Assist with CRM data management, duplicate tracking, and visitor information updates.
Support additional administrative and operational initiatives that advance Visit Springfield’s mission and visitor engagement efforts.

Qualifications:

Experience in hospitality, tourism, retail management, visitor services, customer experience, or related fields preferred.
Strong leadership and customer service skills with the ability to create positive guest experiences.
Passion for Springfield, tourism, hospitality, and community engagement.
Excellent communication, interpersonal, and organizational abilities.
Experience managing teams, volunteers, or customer-facing staff.
Ability to multitask and thrive in a fast-paced, service-oriented environment.
Retail operations, merchandising, and inventory management experience preferred.
Proficiency with point-of-sale systems, CRM platforms, and Google Workplace is a plus.
Strong attention to detail, initiative, and problem-solving abilities.
Ability to foster an inclusive, welcoming environment for visitors, volunteers, and staff from diverse backgrounds.

Benefits:

Competitive salary and comprehensive benefits package.
Opportunities for professional growth and leadership development.
Collaborative and community-focused work environment.
The opportunity to play a meaningful role in promoting Springfield as a premier destination.

Resume Submission

To apply, please send your resume to Tonia Castaneda, Vice President of Finance & Administration, tonia@springfieldmo.org. Visit Springfield is an Equal Opportunity Employer. We encourage candidates of all backgrounds and experiences to apply.

About Visit Springfield, Missouri

The Springfield Convention & Visitors Bureau (DBA Visit Springfield) has been sharing Springfield’s story since 1979, starting out as the hospitality wing of the Chamber of Commerce. In 1989, we officially became an independent not-for-profit organization under Missouri law. Today, we’re the destination marketing organization for Greene and Polk counties, committed to boosting our economies by promoting our region as a top-tier destination for travel.

The Springfield Convention & Visitors Bureau provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.