The CVB Board of Directors recently had its annual retreat and the outcome is an updated Strategic Plan.

Highlights of the plan include the following goals:

  • Enhance the awareness, appreciation and support of the CVB and the visitor economy in the region.
  • Advocate for enhanced meeting facilities and sports venues.
  • Increase investment in destination development and marketing.

Click here to view the entire Strategic Plan and learn more.

The retreat was facilitated by Bill Geist, a consultant with DMO PROZ, a firm specializing in strategic planning, governance, marketing and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities.