The Springfield Convention & Visitors Bureau’s spring 2022 campaign, Ask a Local, has launched and will be running in drive markets throughout the country. Created last year, the Ask a Local campaign features locals from the area inviting visitors to come to Springfield and when they’re here, to ask around for a local’s input on the best places to eat, drink and play.
This spring, the campaign will feature a multi-media advertising approach including the following tactics:
- Digital
- Social
- Streaming Audio
- Streaming Video
- Influencer Marketing
- Billboards
The key markets that the advertising campaign will be running in are:
- Missouri statewide but heavy emphasis in Kansas City and St. Louis
- Tulsa, OK
- Oklahoma City, OK
- Wichita, KS
- Northwest AR
- Little Rock, AR
- Dallas, TX
- Denver, CO
“We are so proud of the Ask a Local campaign and are happy to continue it with our 2022 spring campaign initiatives,” said Megan Buchbinder, Marketing Director for the Springfield CVB. “The message is conveyed in a fun, approachable way that really showcases the area and our locals. We’re hopeful it will continue to bring visitors to the Springfield area.”
The campaign is set to run through July 2022 and pick back up in the fall. To watch one of the 30-second video spots, click here.
