Visit Springfield is proud to announce the winners of the 2026 Toast to Tourism Awards, recognizing individuals and organizations that have made outstanding contributions to Springfield’s travel and tourism industry. The awards will be presented during the Toast to Tourism celebration on September 10, 2026, at Mother’s Brewing Company.
This year’s honorees include:
Lincoln Hough – The Tracy Kimberlin Pinnacle Award: Presented to individuals or organizations who have been active in the travel industry for many years and have made substantial contributions to the betterment of the Springfield area’s travel industry.
Allison Sports Town – Hospitality Award: Recognizes individuals, businesses and organizations that demonstrate an outstanding commitment to creating meaningful, positive experiences for guests while supporting collaboration and the continued growth of the Springfield region.
Rotary Club of Springfield – Impact Award: Recognizes community, business and public-sector partners whose leadership in advancing major initiatives, partnerships or events has created new opportunities or meaningful growth for Springfield’s tourism economy.
“Springfield’s tourism industry is strengthened every day by people who believe in this community and are passionate about making a difference,” said Mark Hecquet, President and CEO of Visit Springfield. “Toast to Tourism is a special event because it allows us to celebrate those people and recognize the impact they have made on our destination. We’re proud of this year’s honorees and grateful for the many ways they continue to move Springfield forward. Lincoln Hough has been a champion for tourism throughout his career, helping advance opportunities and investments that have strengthened our community. We’re honored to recognize his longstanding support for Springfield’s tourism industry with the Tracy Kimberlin Pinnacle Award.”
The Toast to Tourism Awards on September 10 will bring together tourism industry professionals, community leaders and partners to honor this year’s recipients and celebrate their contributions to Springfield’s travel and tourism industry.
For event details or to purchase tickets, contact Lori Casey at Lori@springfieldmo.org or visit the event page.
