Springfield, MO — Visit Springfield, Missouri is pleased to announce the addition of Madison Woods as its new Communications Manager, bringing a strong background in journalism, public relations, and strategic storytelling to the destination marketing organization.
Woods joins Visit Springfield with extensive experience in media relations and brand communications. Most recently, she served as Public Relations Manager for Bass Pro Shops Big Cedar Lodge, where she led high-impact public relations campaigns that generated record-breaking earned media impressions, expanded national visibility, and strengthened relationships with top-tier media outlets. She also acted as a spokesperson for the brand, managing interviews, events, and media inquiries.
Prior to her work in tourism and hospitality, Woods served as a news reporter at KY3 News in Springfield, where she researched, produced, and presented stories across on-air and digital platforms. Her background in broadcast journalism honed her ability to craft compelling narratives and connect with diverse audiences.
Woods holds a Bachelor’s degree in Journalism from Missouri State University and is known for her strengths in storytelling, consistent messaging, and strategic communication. In addition to her professional experience, she has demonstrated a strong commitment to community service and leadership within the region.
“We’re thrilled to welcome Madison to the Visit Springfield team,” said Andrea Copeland, Vice President of Marketing for Visit Springfield. “Her background in journalism and destination-focused public relations, paired with her proven ability to build strong media relationships, will play a key role in amplifying Springfield’s story and expanding our reach in key markets.”
“I’m incredibly excited to join Visit Springfield and help tell the story of a community that offers so much to both locals and visitors,” said Madison Woods, Communications Manager at Visit Springfield. “Springfield has a unique sense of place, and I’m honored to work alongside this team to elevate the destination and highlight the experiences that make it special.”
In her role with Visit Springfield, Woods will oversee media relations, public relations strategy, influencer relations and communications efforts designed to elevate Springfield’s profile as a premier travel destination.
