Effective date: September 2, 2026

Springfield, Missouri, Convention & Visitors Bureau, doing business as Visit Springfield, Missouri ("Visit Springfield," "we," "us," or "our"), operates SpringfieldMO.org and related services. This Privacy Policy explains the information we collect, how we use and disclose it, and the choices available to you.

1. Scope

This policy applies when you visit SpringfieldMO.org, subscribe to communications, request visitor information, participate in a trail or pass, submit information through a form, enter a promotion, make a purchase, or otherwise interact with Visit Springfield. Third-party websites and services linked from our website are governed by their own privacy policies.

2. Information We Collect

Depending on how you interact with us, we may collect the following information:

• Contact information: such as your name, email address, telephone number, mailing address, city, state, province, ZIP or postal code, and country.
• Request and participation information: such as visitor-guide requests, newsletter subscriptions, trail or pass registration, check-ins, points, rewards, contest or giveaway entries, event submissions, requests for proposals, survey responses, and other information you submit.
• Transaction information: such as purchase, payment-status, fulfillment, and related customer-service information. Payment-card information is provided directly to our payment processor and is not stored by Visit Springfield.
• Usage and device information: such as your IP address, browser type and version, device type, operating system, pages visited, links selected, date and time of access, time spent on pages, referring website, unique device identifiers, and diagnostic information.
• Location information: such as approximate location derived from an IP address and location information used by a trail, pass, or check-in feature when you permit or provide it.
• Cookies and similar technologies: including information collected through cookies, pixels, tags, scripts, and similar technologies used to operate, analyze, improve, and market our services.
• Communications: such as questions, feedback, correspondence, and information you provide when communicating with us.

3. How We Collect Information

We collect information directly from you, automatically through our websites and digital services, and from service providers or partners that help us operate our services, administer programs, fulfill requests, analyze performance, and conduct advertising.

4. How We Use Information

We may use information to:

• provide, maintain, secure, and improve our websites and services;
• respond to inquiries and fulfill visitor-guide, information, proposal, and service requests;
• administer trails, passes, check-ins, points, rewards, contests, giveaways, surveys, and other programs;
• process purchases and provide related support;
• send newsletters, promotional communications, destination information, event information, and other content you request;
• personalize content and better understand visitor interests;
• analyze website usage and measure content, campaign, and advertising performance;
• conduct advertising and remarketing;
• detect, prevent, and address security, fraud, misuse, and technical issues;
• protect our rights, property, users, and the public;
• comply with legal obligations and respond to lawful requests; and
• carry out another purpose disclosed when information is collected or with your permission.

5. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the website, remember preferences, understand how visitors use our services, measure performance, and support advertising and remarketing. These technologies may include session, preference, security, analytics, and advertising cookies.

Most browsers allow you to block or delete cookies and to notify you when a cookie is placed. If you block cookies, some website features may not function as intended. You may also use any cookie-preference tools made available on our website.

6. Marketing Communications

We may use your contact information to send newsletters, destination information, event information, offers, and other promotional communications. You may unsubscribe from marketing emails at any time by selecting the unsubscribe link in an email or by contacting us. We may retain limited information necessary to honor your unsubscribe request. You may still receive nonmarketing communications related to a request, transaction, or program in which you participate.

If you choose to receive text messages through a trail, pass, or other program, you may opt out using the instructions provided with those messages. Message and data rates may apply.

7. How We Disclose Information

We may disclose information to:

• service providers that support website hosting, content management, CRM, email delivery, trail and pass administration, analytics, advertising, payment processing, fulfillment, security, and customer service;
• advertising and social-media platforms that help us deliver, measure, and improve advertising;
• tourism, promotion, contest, and fulfillment partners when needed to provide a requested service or administer a jointly supported program;
• professional advisers such as attorneys, auditors, insurers, and consultants;
• public authorities or other parties when disclosure is required by law or reasonably necessary to protect rights, safety, property, users, or the public; and
• a successor organization in connection with a merger, reorganization, transfer of assets, or similar transaction.

Visit Springfield does not sell personal information. We disclose information only as described in this policy, at your direction, or with your permission.

8. Service Providers

We use third-party companies and services to operate and improve our services. Depending on the activity, these providers may process information on our behalf or under their own privacy policies. The categories of providers we may use include:

• website hosting, development, security, and content-management providers;
• customer relationship management and email-communication providers;
• trail, pass, check-in, and rewards-program providers;
• analytics, measurement, and reporting providers;
• advertising, remarketing, and social-media platforms;
• payment processors;
• visitor-information, promotion, contest, and fulfillment providers; and
• professional advisers and other vendors that support our operations.

Our providers may change as our technology and services change. Their handling of information is subject to their applicable privacy policies and contractual obligations.

9. Legal Bases for EEA and UK Individuals

If the General Data Protection Regulation or UK General Data Protection Regulation applies, our legal basis for processing depends on the information and the context in which it is collected. We may process personal information when:

• you have given consent;
• processing is necessary to provide a service you request or perform a contract;
• processing is necessary for our legitimate interests, such as operating, securing, analyzing, and improving our services and promoting Springfield as a destination, when those interests are not overridden by your rights; or
• processing is necessary to comply with a legal obligation.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfill requests, administer programs, maintain appropriate records, honor communication preferences, resolve disputes, protect security, and comply with legal obligations. Retention periods vary based on the type and sensitivity of the information, the purpose for which it was collected, and applicable legal or contractual requirements. When information is no longer reasonably necessary, we may delete, deidentify, or aggregate it.

11. International Transfers

Visit Springfield is based in the United States. If you access our services from outside the United States, your information may be transferred to and processed in the United States or another country where our service providers operate. Where required, we use an appropriate legal basis or safeguard for an international transfer.

12. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

13. Your Privacy Rights and Choices

Depending on where you live and the law that applies, you may have rights concerning your personal information, including the right to request access, correction, deletion, restriction, objection, or portability, and the right to withdraw consent. You may also have the right to complain to an applicable data-protection authority.

To submit a privacy request, contact us using the information below. We may ask you to verify your identity before completing a request. Some requests may be subject to legal limitations or exceptions.

14. Children’s Privacy

Our services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from a child under 13 without legally required parental consent. If you believe a child under 13 has provided personal information to us, please contact us so we can review and, where appropriate, delete it. Additional age or parental-consent requirements may apply to particular trails, contests, promotions, or services.

15. Links to Other Sites and Services

Our services may contain links to or integrations with websites and services that we do not operate. We are not responsible for the content or privacy practices of those third parties. We encourage you to review their privacy policies before providing information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the revised policy on this page and update the effective date. If required by law, we will provide additional notice before a material change takes effect.

17. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact us:

Springfield, Missouri, Convention & Visitors Bureau
Attn: Privacy Request
815 E. St Louis St
Springfield, MO 65806
Email: Admin@springfieldmo.org
Phone: (417) 881-5300